Photo-realistic visualization works most powerfully on end customers.
Once a customer is able to make a realistic vision of possessing a product in their mind, the product can almost be considered to be already sold.
A photo-realistic render has such a strong impact on imagination it is actually difficult to stop yourself thinking about it in realistic terms.
Such an image is kept deep inside a customer’s mind and is brought back at the actual purchase decision. It is then treated as a reference image of the product that is to be acquired.