Although visualization creates limitless possibilities there are three main styles that can be differentiated:
- SKETCH STYLE VISUALIZATION
- 3D MODEL STYLE VISUALIZATION
- PHOTO-REALISTIC STYLE VISUALIZATION
Each of these has its advantages and each evokes different reactions when looked at.
This fact can be successfully used in the sales process to trigger desirable emotions and fit a product visualization to the purpose it is to serve or to reinforce the direction of a sales campaign.
These styles can of course be mixed within a visualization. Such connections look particularly good when a creative process is to be shown, the actual progress from the concept, through a design to the realisation stage.