Have you ever bought something (physical object) you have not seen?
Imagine an eBay auction without an image of the product sold. Would you at all take it into consideration. That’s strongly doubtful. Exactly the same process occurs in more serious transactions, f.ex. ordering a mass product, an expensive custom made part or a new house being built.
Often times in business there is a need to sign a contract or transfer a partial payment for something that is only a concept. Very often you need to enter an agreement in order to prepare appropriate tooling or moulds.
This is where product visualization becomes superior to traditional photography as one simply cannot photograph something that doesn’t exist. No matter what technology is used.
The basic goal of setting up KMX Studio was working with production companies and their customers and preparing for them renders of items that have not yet entered production.
Product visualization in such situation, allows to “overtake” reality and show the final effect of works even before they have been started.
You could venture a statement KMX Studio “curves space-time”Funny as it may seem take this more down-to-earth example:
- a young girl dreams about a custom-made wedding ring
- she comes to a goldsmith and describes her ideal diamond ring
- the goldsmith has a rough idea of what she means but is somewhat anxious to start works on a 5k EUR jewellery piece without being sure
- www.kmxstudio.com – and a product render can be a simple solution here
- basing on a crispy 3D visualization the goldsmith can make sure their customer will be satisfied with the final effect, and the customer is assured she had chosen a professional company.
Product rendering can therefore appear not only a tool simplifying sales, but, quite paradoxically, bring a transaction to more “real” and “physical” trails. Nobody wants to buy a pig in a poke. Product visualizations and packshots produced by KMX Studio will surely add a breath of reality to the most difficult transactions.
3D product visualization proves to be the most powerful tool to sell an object that cannot be shown or photographed. Even the most skilful salesperson may find it troublesome to sell something that doesn’t exist and convince a potential business partner to the success of transaction.
3D images create in potential buyer’s head a vision of the product they want to purchase and a kind of reference point. KMX Studio helps to develop those visions with highest reality level thus referring not only to the customer’s sense of aesthetics but also their common sense and their understanding of reality.
Imagine a strongly marketing-focused person, with attention to details and very aesthetically-sensitive. Now imagine trying to talk them into paying you 25k EUR prepayment that is necessary to produce tooling that will be necessary to start up a new line of a posh accessory having a technical drawing in your hand. Good luck!